A multi-lingual, creative and seasoned Communication, Media and Advertising professional with extensive and broad-based experience in diverse senior leadership positions as well as an Independent Consultant for reputable international companies with an in-depth knowledge of Switzerland.
Master in Economics and Social Sciences (Marketing, Communication & Journalism specialization), University of Fribourg, Switzerland.
Swiss Citizen, fluent in English, French and German.
Lecturer and Communication Training Director at SAWI and HEIG schools.

Key Expertise includes

Marketing & Communication: Strong foundational career as a journalist and held various positions in Marketing and Communication. Able to leverage knowledge in the 360° process to develop brands and their communication strategies. 

Agency Experience: Experience includes working for a large agency network with global and local clients. Fully CRM and customer-oriented, appreciating both agency and client roles with a strong expertise of luxury brands. As an Activation Specialist, able to recommend creative ideas to clients while remaining focused on the « hands-on approach ».

Negotiation Power: Collaborate on the motto of “Higher performance for less money” thus enabling brands to maximize their Marketing, Communication and Media budgets to obtain free space and added value. Focus on both ROI (Return-On-Investment) and ROE (Return-On-Engagement), especially in the digital market.